What are the 25 most popular social networks in around the globe/world?
Facebook, although it is the number 1 social network in the world in number of active users, is far from being the only one to share the social media market share in 2020. Not to mention all the new small social networks which are emerging every day, what are the most popular digital social networks in France and in the world? Here is a list of the 25 most important in our opinion.
If not all of the social networks in this list are familiar to you, that are okay. Indeed, many are only known in their countries of origin or in their part of the world. However, we have decided to list some of the most used and popular social networks around the world here.
Whether they allow the sharing of videos, photos, articles, music, stories or even information, all social networks have one thing in common: their goal is to connect people to each other and to help to interact together.
Whether dedicated to professionals or individuals, each social network has been created for a specific purpose. For example, there are social networks that allow their users to ask each other questions for free, to share videos, short messages, audio files, etc.
Here is a selection of the 25 most popular social networks in Pakistan, India, and all around the world in 2020:
Summary:
1- Facebook, the social network with 2.2 billion active users
2 - YouTube, the social media dedicated to videos
3 - Twitter: the micro blogging platform
4 - Linkedin, the most professional of social networks
5 - Instagram, the social network that is soaring
6 - Pinterest, the source of inspiration
7 - TikTok, short music videos
8 - Snapchat, the ephemeral at all costs
9 - Soundcloud, music above all
10 - Periscope, direct or nothing
11 - Flickr, the social network for photography enthusiasts
12 - Vimeo, the most confidential video sharing network
13 - Dailymotion, the direct competitor of YouTube
14 - Reddit, the upvote social network
15 - Twitch, the social network dedicated to gaming
16 - WhatsApp, the social network dedicated to conversations
17 - Line, the Asian competitor of WhatsApp
18 - Tencent QQ, the Chinese Skype
19 - WeChat, the Chinese competitor of WhatsApp
20 - Qzone, one of the biggest Chinese social networks
21 - Sina Weibo, the Chinese Twitter
22 - Little Red Book (XiaHongShu), the Chinese social network very focused on e-commerce:
23 - Vkontakte, the Russian Facebook
24 - Odnoklassniki, the Russian social network to find former comrades
25 - Byte, Vine's replacement
1- FACEBOOK, THE SOCIAL NETWORK WITH 2.2 BILLION ACTIVE USERS
With 2.2 billion monthly active users worldwide, Facebook is arguably the most popular social network the web is known to today. In France, the social network brings together more than 38 million users every month.
For individuals, it allows you to share photos, videos, messages with friends, but also to follow the news of your friends. As for businesses, they can rely on Facebook to communicate with their customers (sharing photos, videos, Live, etc.), run targeted advertisements, sell their products or even serve as a customer service platform.
2 - YOUTUBE, SOCIAL MEDIA DEDICATED TO VIDEOS
YouTube, owned by Google, is the number 1 social network for sharing and watching videos.
Whether it is video clips, humorous videos, corporate videos or tutorials, live videos, YouTube has been able to unite a community of over a billion people since its launch in 2005.
In recent months, the platform has been offered in two versions, a free version accessible by the general public, and a paid version, for which advertisements are removed.
3 - TWITTER: THE MICROBLOGGING PLATFORM
Specializing in the sharing of Tweets, short messages of up to 280 characters that can be illustrated with photos, gifs, videos and links, Twitter claims 326 million monthly active users worldwide.
The social network is now mainly used for sharing news, to follow what is happening in real time on a subject or to share short statuses with its community.
Inventor of #hashtags, Twitter remains to this day a widely used social network around the world, although it has struggled with user growth in recent years.
4 - LINKEDIN, THE MOST PROFESSIONAL OF SOCIAL NETWORKS
With its 546 million accounts, Linkedin is the leader in social networks dedicated to professional relations. Allowing you to create an online resume and connect with other professionals, the social network is also known worldwide for being very useful when looking for jobs or employees.
It is now widely used for sharing professional news, feedback and even discussing topics generally related to the professional environment.
Launched in 2002, Linkedin enables the development of its experiences and skills.
You can also follow influential entrepreneurs and share your own articles.
5 - INSTAGRAM, THE SOCIAL NETWORK THAT IS SOARING
Instagram is a mobile application for sharing photos, carousels of images and videos.
The social network launched in 2010 has gained recognition for its filters and photo editing options that allow anyone to make their photos more attractive before sharing.
Even more popular since its takeover by Facebook, Instagram has taken inspiration from a competing social network (Snapchat) to develop a feature now widely used by some of its 1 billion users: stories.
6 - PINTEREST, THE SOURCE OF INSPIRATION NETWORK
This social network is also dedicated to sharing photos and videos, but this time on a thematic table: boards.
You can pin your favorite photos on a board corresponding to a theme of your choice: cooking, fashion, home ...
Although this network is mainly used by women, more and more men are consulting it to find ideas and sources of inspiration for decoration, the garden and crafts.
Founded in 2010, Pinterest now has a global community of over 250 million users.
On the advertiser side, you can sponsor Pins and also drive qualified traffic to your website through organic posts.
7 - TIKTOK, SHORT MUSIC VIDEOS
Launched in 2016, TikTok is a mobile application allowing its users to take short videos and associate them with music, movie / sketch recordings or sounds.
The app, like Snapchat and Instagram Stories, allows you to add filters and effects to videos.
The app created a buzz in France in 2018 and is also widely used in Asia. She is now gaining more and more market share in Snapchat, and her videos are increasingly featured on Instagram.
By 2020, the app already claims more than 800 million monthly active users. It is truly one of the fastest growing social networks today and therefore one to watch closely if you are an advertiser. If you are an advertiser, we recommend that you read our article on TikTok Ads.
8 - SNAPCHAT, THE EPHÉMÈRE AT ALL COSTS
Snapchat is a free mobile application for sharing photos, short videos with filters, and even chatting without leaving any traces.
The particularity of Snapchat is that you can limit the lifespan of a photo or video message, after which the message is automatically deleted.
With Snapchat, you can also consult the Professional Stories of your favorite brands to keep up with their news or follow the news in a much more interactive format than articles.
9 - SOUNDCLOUD, MUSIC ABOVE ALL
Soundcloud is a social network dedicated to podcasts and music. Launched in 2007, this online platform allows anyone to listen to free music from more or less well-known artists.
For artists who want to make a name for themselves and test the feedback with an audience, Soundcloud allows them to share their music for free.
10 - PERISCOPE, THE DIRECT OTHERWISE NOTHING
Periscope is a mobile application acquired by Twitter that allows live streaming of videos on any topic.
Available to anyone with the app, Periscope is widely used for sharing live images at events or demonstrations.
Powerful This is a mobile application that allows its users to directly upload videos to other social networks. Acquired by Twitter, Periscope also operates on a subscription basis.
11 - FLICKR, THE SOCIAL NETWORK FOR PHOTO ENTHUSIASTS
With tens of billions of shared photos, Flickr is none other than the largest social network dedicated to sharing photos.
Popular with both amateur and professional photographers for inspiration, Flickr is also often used as a royalty-free image bank.
Anyone can create an account there to share / store photos and videos while having access to the site's stock images.
12 - VIMEO, THE MOST CONFIDENTIAL VIDEO SHARING NETWORK
Competitor of YouTube, Vimeo is a platform launched in 2004 allowing to share private or public videos with users of the platform.
Anyone can also use this social network to store their videos privately and share them with a limited number of people.
13 - DAILYMOTION, THE DIRECT YOUTUBE COMPETITOR
YouTube's number one competitor in the world, Dailymotion is a platform for broadcasting and watching an impressive number of videos shared by influencers, brands and anonymous people.
Just like on YouTube, it is possible to download any video uploaded to Dailymotion.
14 - REDDIT, THE UPVOTE SOCIAL NETWORK
Reddit is a popular and topical website for sharing links, statuses, memes, photos and videos.
Very popular in the United States, Reddit allows its users to "upvote" the elements that make them react the most.
Its users can put their links there and vote for other people's links.
15 - TWITCH, THE SOCIAL NETWORK DEDICATED TO GAMING
Twitch is THE social network when it comes to gaming. Dedicated to sharing gaming videos of all kinds, Twitch also allows live streaming of almost any game played online on a computer or through game consoles.
Players and their followers can interact with each other via a chat system integrated into each video.
16 - WHATSAPP, THE SOCIAL NETWORK DEDICATED TO CONVERSATIONS
Acquired by Facebook, WhatsApp is a free mobile application for making calls and sending messages for free when connected to the Internet, to and from any country in the world.
Very popular, the application is also very secure and allows you to interact with your contacts by sharing Status.
17 - LINE, THE ASIAN COMPETITOR OF WHATSAPP
Line is a free mobile application for exchanging messages, videos, and voice and video calls for free.
A direct competitor of WhatsApp because it offers essentially the same features, Line stands out with its many galleries of emoticons and animated emojis which are all the rage in Asia.
18 - TENCENT QQ, THE CHINESE SKYPE
Tencent QQ is now used in China by students under the age of 21 to create discussion groups and chat with each other. Today, QQ brings together more than 900 million users each month on its messaging platform.
An advanced messaging system first launched in 1999, QQ sets itself apart from its competitors with its own and very powerful features such as one-click translation of messages received.
19 - WECHAT, THE CHINESE COMPETITOR OF WHATSAPP
Going beyond a simple mobile chat application, WeChat now allows you to order a taxi, shop online, reserve a table in a restaurant ... while making payment through the application.
It is a very handy application today and one of the most used by the Chinese with almost one billion monthly active users.
20 - QZONE, ONE OF THE BIGGEST CHINESE SOCIAL NETWORKS
Established in 2005, Qzone is the largest social network platform in China. It allows users to upload photos, post videos and live streaming, write blog posts, keep diaries, play games and decorate their own space.
Among the main features, Qzone Album records record daily downloads of 650 million photos and a total of 2 trillion photos downloaded since its launch.
In the first quarter of 2017, Qzone had 632 million monthly active user accounts.
21 - SINA WEIBO, THE CHINESE TWITTER
Weibo is none other than Chinese Twitter. It allows Chinese Internet users to communicate and open a public or private discussion with a smaller circle of contact.
To date, this Chinese social network has more than 500 million subscribers.
22 - LITTLE RED BOOK (XIAHONGSHU), THE VERY E-COMMERCE-ORIENTED CHINESE SOCIAL NETWORK:
Little Red Book (XiaHongShu) is a Chinese social network with a strong e-commerce dimension allowing its users to post product reviews and discover new ones.
The users, since most of them are working women between the ages of 18 and 35, can discover new trends and share ideas and tips with each other.
It also functions as an e-commerce search engine and is enjoying remarkable success in China with already over 60 million users.
23 - VKONTAKTE, THE RUSSIAN FACEBOOK
Vkontakte is Russia’s most used social network with over 276 million users.
It has many features similar to Facebook but also has a music and multimedia platform in addition.
It is used daily by millions of Russian internet users.
24 - ODNOKLASSNIKI, THE RUSSIAN SOCIAL NETWORK TO FIND HIS FORMER COMARADS
Founded in 2006, Odnoklassniki is a Russian social network created to help Internet users in the country find their former classmates and discuss them with each other.
It is now used by more than 150 million Russians to find former school and military service comrades.
25 - BYTE, THE VINE REPLACEMENT
If you have known Vine, you will surely like Byte which is none other than the replacement of this famous application which allowed to record short videos which run in a loop.
PS: Google Plus is not on the list because Google has officially decided to shut down the public part of its social network from April 2019.
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